We get it.
You know you should be doing more marketing. You've tried to hire people. You've tried agencies. You've even tried doing it yourself at 11pm on a Sunday night.
And you've realised the same thing we have: 90% of marketing doesn't work because it doesn't get done.
That's why we built Drumbeat.
// BEEN THERE, DONE THAT
We've been here before.
This isn't our first rodeo. Between us, we've:
Built and sold an AI marketing company before it was cool (in 2015!).
Run commercial teams serving thousands of businesses globally.
Scaled companies 3x while keeping the numbers tight.
We've seen the good, the bad, and the ugly of marketing. We know what works, what wastes money, and what keeps business owners up at night (because we've had those sleepless nights too). And we've poured all of our blood, sweat and tears into Drumbeat.
// THE FOUNDERS
Meet the founders
In 2015, Parry founded Phrasee — one of the first AI marketing platforms, back before anyone could even spell "AI", let alone know what it is. He grew it into a global leader, literally wrote the book on AI-powered marketing, and sold the business for $100m in 2022. Along the way, he learned the painful truth: it's the unsexy, consistent marketing that moves the needle — but nobody wanted to do it. Not agencies. Not fancy-sounding CMOs. No one. Drumbeat is the product he dreamed of back then. So he built it.
Jonny spent 18 years at Adestra (later Upland post acquisition) helping thousands of businesses figure out email and digital marketing. He knows what makes businesses adopt and stick with technology, and what makes them roll their eyes and walk away. As a no-nonsense northerner, he makes sure everything we build makes sense in the real world and has value for YOU. Fun fact: Jonny used to drum in a death punk band (no joke), so Drumbeat was great timing!
Dan has spent the last 20 years helping businesses to grow, fast. He did this with Phrasee as CFO and COO from 2020-2023 (where he met Parry) and since as CFO of a private equity portfolio company. A chartered accountant by training, he’s seen marketing teams struggle with bloated budgets and unclear ROI in every business he’s worked in. Splashy tactics get all the attention, while the consistent value-add is ignored. That's why he's all-in on AI and automation — and why Drumbeat is designed to deliver ROI, not excuses.
// FOR YOU
Why it matters to you
We know the feeling – when you're staring at the ceiling at night, wondering how you're going to get more customers, more prospects, more leads. And you have a million and one ideas on what you could do! But, how many of those ideas ever get done?
If you've got a marketing team, they'd rather be filming TikTok dances. An agency? You'll pay 10x what it's worth. Do it yourself? With what time?
We've lived that frustration. We've wasted the money. We've burned the midnight oil. And we know you shouldn't have to.
Drumbeat is the answer: your AI marketing team that gets marketing done, every single day. No drama. No waste. Just results.
// OUR GUARANTEE
Our promise
We know marketing. We've built, scaled, and sold companies on the back of it. And we've put everything we've learned into Drumbeat.
That's why we can say, with zero fluff:
You get your £10k back.
That's our guarantee.
